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Social Sharing & SEO

Customize what a site looks like when it appears in search engines, social media, messaging platforms, and more — these options are found in Publish Settings.

A note about SEO: Search engines don’t rely on secret tricks or hacks — they rely on clear information. Most of what’s often called “SEO” is less about gaming an algorithm and more about publishing a site that’s structured and readable, both for people and for Google. A well-chosen title, a concise description, and a social sharing image go a long way.

Cargo provides simple controls for this — site title, description, and social sharing image — so your pages look good in search results and when shared on social platforms. Cargo also takes care of the fundamentals — fast loading times, mobile-friendly design, and accessible markup — which all help search engines understand and favor your site.

Beyond that, the best results come naturally from creating content people find useful and linking to it in ways that make sense.




Favicon

The “favicon” is a 16x16 pixel image that represents a website. It appears in places like browser tabs, bookmark bars, browser history, and search results. You can upload JPGs or PNGs and Cargo will resize & convert it to the correct format.





Site Preview Image

The Site Preview Image is used when a site is posted on social media and platforms like Slack, Apple Messages, etc. This “link preview” is sometimes referred to as “unfurling.” By default the site screenshot is used, which updates each time a site is published. Other options are to upload a custom image, or to set it to “None”.





Site Description

The Site Description is a brief summary of your website’s content. This text description is used in conjunction with the Site Preview Image to create a content preview of your website when it is shared on social media.





Meta Tags

Meta Tags let you provide additional keywords and phrases that describe your site. These aren’t visible on the page, but search engines may use them as supporting context. Think of them as a way to include common terms people might use to find your work.

Choose words that are accurate and specific to your content. There’s no need to overload this field — a short list of clear, relevant terms is more effective than a long string of generic keywords.

Note: Search engines rely less on meta keywords than they used to. Your site title, description, and on-page content matter much more. Meta Tags are best treated as an optional supplement, not a primary SEO tool.